Editorial Review
Hype Brands- School Library Journal

Streetwear brands ranging from Nike to Off-White are highlighted in this new series. Each book explores a specific company and provides an overview of the development of the brand and the creative minds involved. Special attention is paid to the high-profile collaborations between different brands. The text is written at a second grade reading level, with short, simple sentences. Eye-catching, full color photographs help to bring the fashion to life. A QR code is provided for each title to Abdo BookLinks, which provides additional online resources. With an emphasis on readability, these slim titles are only able to provide a cursory overview of each brand, and the books would benefit from additional information about the influences of skate and hip-hop culture on streetwear. VERDICT With a lack of books on this part of the fashion industry, this hi-lo series can help fill a void for books on streetwear at the upper elementary and middle school level.
—Hype Brands- School Library Journal
Products Reviewed
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