. . .it’s that belief in the enthusiasm of the masses that colors this insightful bio on billionaire CEO Bezos. With succinct prose, Robinson describes the inquisitive child who became the visionary leader and offers up irresistible details of Amazon’s early days of packing up orders in Bezos’ garage. Technological asides into advances like the Mosaic browser, book recommendation via artificial intelligence, “1-Click” shopping, and more are well integrated. . . . This entry in the Publishing Pioneers series is a wonderful intro to a paradigm-shifting e-tailer.