ABDO zooms in on development of new online database product for young researchers

August 1, 2015

Minneapolis, MN – ABDO (abdopublishing.com), a leading educational publisher, is excited to announce the launch of its latest digital offering, Abdo Zoom, in August 2015. The first of several Abdo Zoom databases to be released for PreK–2 learners features articles written on 160 different animal species, and is presented with modern appeal, interactive elements, and a streamlined site architecture. Additional databases are under development for subsequent releases.

The initial Abdo Zoom Animals database provides vital facts about each animal species including quick stats, body characteristics, life cycle, diet, and habitat. The highly engaging content features read-aloud text, highlighted glossary terms, streaming videos, and printable activities and games. The puzzles, crafts, games, and coloring activities reinforce learned vocabulary and concepts through a disguised learning approach.

“Intuitive, easy navigation along with a bright, fun design makes exploring factual information more of an adventure for kids,” says BreAnn Rumsch, Marketing & Communications Manager at ABDO. Adds ABDO Editor-in-Chief Paul Abdo, “The Internet can be a great source for exploring ideas . . . but we all know there are pitfalls along the way as well. Abdo Zoom offers a safe online environment through which students can avoid the junk on the Web and access only relevant, appropriate content from current, credible sources.”

The primary-level online encyclopedia caters precisely to the needs of a young beginning reading audience seeking a reliable research resource. As part of the site’s design process, ABDO consulted regularly with a content expert and former long-time elementary science teacher. With his guidance, ABDO combined essential school curriculum content with innovative digital technology to provide the ultimate interactive learning experience. The end result works to build student confidence in navigating a dynamic online environment independently as well as their developing research and reading skills. All of which are proven to facilitate long-term student success.

As part of the company’s ongoing mission to revolutionize digital access for libraries, ABDO offers Instant Access, its innovative QR Code access program, as part of Abdo Zoom’s flat-fee annual subscription, allowing students truly unlimited access to the product. Additional administrative features and resources provide essential teacher support.

About ABDO

ABDO, a family-owned company, has been publishing educational materials for more than 30 years, including library-bound hardcover editions and a variety of digital products. The company is comprised of five divisions: Abdo Publishing, Magic Wagon, Spotlight, Abdo Kids, and Abdo Digital. For more information, visit ABDO online at abdopublishing.com.

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