June 20, 2018

EDINA, Minn. – ABDO (abdobooks.com), a leading educational publisher, launches a new division, Pop!, featuring free, web-enhanced 4D nonfiction.

This new division, geared toward kindergarten to third grade readers, will provide web-based content to supplement each nonfiction title. Every book is embedded with multiple QR codes* that link directly to videos, activities, booklinks, and more. If QR code scanners are not available, readers can use the unique website address printed in each book to discover these free, fun features.

“We wanted to create a unique reading experience for young readers,” says Editor-in-Chief Paul Abdo, who first proposed the idea last fall. “Young readers will be able to effortlessly connect reading, learning, and technology to create a more in-depth understanding of the material.”

Each title also contains an in-book and online Making Connections section, prompting readers to make connections from what they are reading to three different concepts: their self, another text, and the world. Additionally, educators will find Teacher Resources for each title on their respective webpages.

National Sales Director Monte Kuehl says, “Libraries are spaces where young readers can explore relationships between books and the world around them. These new books are designed to inspire that connection.”

Cody Koala is the first Pop! imprint, featuring eight new series. With Cody’s QR codes,* young readers will explore a variety of interesting and important concepts: Community Economics, Community Workers, Founding Fathers, Rain Forest Animals, Sports’ Greatest Superstars, 21st Century Inventions, US Symbols, and Weather Watch. These series will be available in August 2018.

*Scanning QR codes requires a web-enabled smart device with a camera and a QR code reader app.

About ABDO

ABDO has been a leader in children’s educational publishing for school and public libraries since 1985, providing high quality nonfiction and fiction titles for children and young adults in grades PreK–12. The company is known throughout the industry for its excellence in both reading materials and customer service. For more information, visit ABDO online at abdobooks.com.