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Business of Sports

Sports are fun and exciting. They are also valuable businesses, and the decisions made off the field can greatly affect what happens on it. Learn about the ways athletes, executives, brands, and other stakeholders are navigating this ever-changing world in The Business of Sports. With engaging text, enlightening sidebars and case studies, and vibrant photos, these books provide an informative and accessible look at the ways money and commerce affect the games and athletes we love. SportsZone is an imprint of Abdo Publishing, a division of ABDO.

Titles

All 6 titles found.

Title   ATOS Format Qty
Broadcast Rights: The Future of TV and Streaming New! Spring 2026 Pending
Sports Brands: The Companies at the Center of the Action New! Spring 2026 Pending
Entourage: The People Behind the Athlete New! Spring 2026 Pending
Managing the Money: Athlete Contracts and Salary Caps New! Spring 2026 Pending
Athletes as Influencers: Name, Image, and Likeness New! Spring 2026 Pending
Running the Show: The Evolving Roles of Sports Owners New! Spring 2026 Pending
Add to List
  • New! Fall 2026
  • New! Spring 2026
  • New! Fall 2025

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