Patagonia examines the history of the American outdoor clothing brand and its place in the world today. Readers will learn about the company's founders, innovative products, and controversies. With engaging photos and in-depth sidebars, the book presents a well-rounded picture of the Patagonia brand. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
|Interest Level||Grade 6 - Grade 12|
|Reading Level||Grade 8|
|BISACS||JNF059000, JNF010000, JNF054000|
|Subject||Science & Technology, Social Studies, Sports|
|Number of Pages||112|
|Title Format||Reinforced Library Bound Hardcovers, Anywhere eBooks|
|Dimensions||6.25 x 9.25|
|ATOS Reading Level||8.2|
|ATOS Interest Level||MG+|
|Accelerated Reader® Quiz||517547|
|Accelerated Reader® Points||3.0|
|Features||Glossary of key words, Index, Informative sidebars, and Table of contents|
Sports Brands- School Library Journal
These thorough histories of the biggest brands in sports apparel have niche appeal. The lifelong rivalry between brothers Rudi and Adi Dassler makes an appearance in both Puma and Adidas, sharing how their family shoe business was split forever over a misunderstanding. The giants often find themselves vying for the bigger share of the sponsorship markets not only among themselves, but with newer brands like Under Armour. Lululemon and Patagonia’s revolutionary marketing approaches allowed them to grow organically without the big-name sponsorships of other athletic wear companies. There is quite a bit of repetition in the books, which doesn’t make them very appealing for pleasure reading, but the abundance of information and source notes give them value for researchers. The writing is solid and age appropriate, if a bit dry. VERDICT An additional purchase with limited use for most collections.