Sports Brands

Format Price Qty

Sports Brands takes an in-depth look at some of today's biggest sports clothing companies, including how they started, how they grew and changed over the years, how they have worked with leagues, teams, and athletes, and their roles in the lives of everyday consumers. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Title   ATOS Format Qty
Sports Brands (6 titles)
Adidas 7.6
Lululemon Athletica 7.8
Nike 7.8
Patagonia 8.2
Puma 8.5
Under Armour 8.3
  • New! Fall 2024
  • New! Spring 2024
  • New! Fall 2023
Interest Level Grade 6 - Grade 12
Reading Level Grade 8
BISACS JNF059000, JNF010000, JNF054000
Genre Nonfiction
Subject Science & Technology, Social Studies, Sports
Copyright 2023
Division Abdo Publishing
Imprint Essential Library
Language English
Number of Pages 112
Season 2022-08-01
ISBN 9781532198106, 9781098271756
Title Format Reinforced Library Bound Hardcovers, Anywhere eBooks
Graphics Full-color photographs
Dimensions 6.25 x 9.25
Lexile 0
Features Glossary of key words, Index, Informative sidebars, and Table of contents

Sports Brands- School Library Journal

These thorough histories of the biggest brands in sports apparel have niche appeal. The lifelong rivalry between brothers Rudi and Adi Dassler makes an appearance in both Puma and Adidas, sharing how their family shoe business was split forever over a misunderstanding. The giants often find themselves vying for the bigger share of the sponsorship markets not only among themselves, but with newer brands like Under Armour. Lululemon and Patagonia’s revolutionary marketing approaches allowed them to grow organically without the big-name sponsorships of other athletic wear companies. There is quite a bit of repetition in the books, which doesn’t make them very appealing for pleasure reading, but the abundance of information and source notes give them value for researchers. The writing is solid and age appropriate, if a bit dry. VERDICT An additional purchase with limited use for most collections.