Broadcast Rights: The Future of TV and Streaming
Broadcast rights have long been a major money maker for sports leagues. Broadcast Rights: The Future of TV and Streaming explores how these rights work and how they can make or break a…
Business of Sports
Sports are fun and exciting. They are also valuable businesses, and the decisions made off the field can greatly affect what happens on it. Learn about the ways athletes, executives, brands, and other stakeholders are navigating this ever-changing world in The Business of Sports. With engaging text, enlightening sidebars and case studies, and vibrant photos, these books provide an informative and accessible look at the ways money and commerce affect the games and athletes we love. SportsZone is an imprint of Abdo Publishing, a division of ABDO.
Titles
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Sports Brands: The Companies at the Center of the Action
From Nike to Gatorade, sports brands pull in billions each year. Sports Brands: The Companies at the Center of the Action explores the sports industry and the history of some of its biggest…
Entourage: The People Behind the Athlete
Behind every athlete is a team of professionals, friends, and family members offering their support. The Entourage: The People Behind the Athlete explores the different people athletes rely…
Managing the Money: Athlete Contracts and Salary Caps
The sports world is an increasingly lucrative business, with many professional players making millions of dollars. Managing the Money: Athlete Contracts and Salary Caps explores how teams pay
Athletes as Influencers: Name, Image, and Likeness
From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and…
Running the Show: The Evolving Roles of Sports Owners
Though the media focuses on the players, a team's success starts with the person calling the shots. Running the Show: The Evolving Roles of Sports Owners explores the responsibilities of…